2024: a record year for Mitsubishi in Canada
The story of Mitsubishi's Canadian division is an incredible one. Established in the early 2000s, it has gone through difficult times, but has always bounced back stronger than ever. Today, it is a...
We'd love to tell you that the durability of Mitsubishi products, as well as their excellent resale value, is a well-kept secret throughout the industry, but the reality is quite different. In fact, more and more consumers are realizing that the brand's models are an excellent choice for precisely these reasons.
In fact, the two elements are interrelated.
In fact, the durability of Mitsubishi vehicles is a key factor that directly influences their resale value. As a buyer, you're looking for models that are reliable and economical over the long term. The fact that Mitsubishi invests in building its vehicles with robust materials and proven technologies to ensure they stand the test of time means you get exactly that - durable products that, once on the used market, are highly sought-after.
The Mitsubishi Outlander, for example, is renowned for its longevity and ability to deliver consistent levels of performance, even after many years. Featuring reliable mechanical solutions and durable components, this SUV is a popular choice for new and used car buyers alike, thanks to its durability. Consumers know that an Outlander will last them a long time, and on the used market, a well-maintained Outlander can easily see its life extended over several hundred thousand kilometers.
Buyers of new models can therefore benefit from high resale values, as demand grows for second-hand vehicles that continue to perform well over time. And those looking for a pre-owned model know they're acquiring a model that will last over time.
What's more, Mitsubishi offers unbeatable warranties that reinforce the bond of trust with consumers. With 10 years or 160,000 km of powertrain protection, this offer is proof that the company believes in the reliability and durability of its products and components.
And in the pre-owned market, a vehicle that still benefits from a manufacturer's warranty is an asset for any buyer. It inspires confidence in buyers on the used market, because they know that any maintenance costs will be minimal.
And all this doesn't happen by chance. Mitsubishi designs its vehicles using elements such as top-quality braking systems and suspension components, reducing repair costs for current and future owners. This means that a Mitsubishi vehicle not only retains its value, but is also economically viable over the long term. For these reasons, the brand positions itself favorably in the used car market, where demand for durable, affordable cars is high.
In short, the combination of the durability of Mitsubishi vehicles and the warranties offered by the brand increases their resale value and assures all owners (new or used) that they are investing in a product that will maintain its level of performance and excellent value over time.
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