2024: a record year for Mitsubishi in Canada
The story of Mitsubishi's Canadian division is an incredible one. Established in the early 2000s, it has gone through difficult times, but has always bounced back stronger than ever. Today, it is a...
The 2024 Mitsubishi Outlander has just won a prestigious award: it was named winner of the small SUV segment in the J. D. Power 2024 study on quality and customer satisfaction with multimedia systems offered in the USA (the same as in Canada).
This award underlines Mitsubishi's commitment to offering intuitive, high-performance in-car technology that meets the expectations of today's drivers.
Cutting-edge technology for a unique user experience
Since the introduction of the current generation for the 2022 model year, the Mitsubishi Outlander has changed customers' perception of the brand. With its luxury and build quality, not to mention the integration of modern multimedia equipment such as a nine-inch screen and compatibility with Apple CarPlay and Android Auto applications, the SUV has become a class staple, with the added bonus of a third row and a plug-in hybrid powertrain.
The multimedia system, with its intuitive, user-friendly interface, becomes a natural extension of the user's smartphone. Wireless charging and USB-A and USB-C ports ensure seamless connectivity for passengers.
What's more, the excellent Bose audio system transforms every journey into an immersive experience thanks to exceptional sound quality. It's this quality and ease of use that has earned Mitsubishi's system the honor. People hate being stuck with a system and interface they don't like, and which only causes frustration.
The Outlander's multimedia system makes it easy.
Sales on the rise
We know that the Outlander is having an excellent year in Canada, and will surpass last year's sales. Interestingly, the model is also on the rise south of the border. We'll never know to what extent the model's multimedia system and technology contribute to this, but one thing's for sure: they don't do it any harm. It enriches the driving experience, an experience that clearly appeals. In the first three quarters of 2024, sales of the model increased by 5.6% compared with the same period in 2023.
A well-deserved award
The J.D. Power study, based on responses from nearly 100,000 buyers of 2024 model-year vehicles, evaluated the quality, design and features of audio systems and hands-free systems. This award reaffirms Mitsubishi's pioneering position in on-board technology, which only adds to the model's many selling points.
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